Is Indian Game Content Ready for a Global Takeover?

There has been a lot of buzz about the global interest in Indian game content, but how much of this is true?

Does a game set in an Indian setting, a mythological game, or a game based on Indian history have global appeal?

Forget global; what about local? For a mythological/historical game, it would be better to develop it as a console/PC game. However, India is primarily a mobile-centric market, with shooters and board games taking the bulk of the chunk.

Everyone talks about Japan, but Japan is different. Japanese Manga, anime, and games have been out for ages, and gamers look forward to playing games in that setting.

While the Bollywood/Indian film industry may play a part in garnering people’s interest, how much of that would transcend into games?

Also, the games must have a super high quality and gameplay that matches global standards.

I have said it before and will repeat it: making a demo and developing a game are different.

While it’s enticing to see Lord Rama, Lord Hanuman, and some great kings as game characters, and it’s good to see the excitement among people, there are two big questions—will the Indian audience buy these games on PC/Console, and will they match the global quality and connect with the global audiences?

Our first PC game, an Indian miniature painting-style platform, was released in 2010. We understand that the struggles we faced releasing it in 2010 no longer exist, but marketing still remains a challenge.